Wednesday, October 20, 2010

15th MOBO ANNIVERSARY PROVES UK TALENT HAS COME OF AGE

TINIE TEMPAH AND JLS TOP THE BILL WINNING 2 MOBO AWARDS EACH
N DUBZ, PROFESSOR GREEN AND PLAN B ALSO SCOOP AWARDS!

The cream of UK talent swept the board at this year’s MOBO Awards in association with Lebara Mobile, held last night at the Echo Arena (Liverpool). With all categories voted for by the public on mobo.com, the star-studded ceremony saw British talent, Tinie Tempah and JLS as this year’s biggest winning acts, walking away with two gongs each.

The past 15 years of MOBO Awards have celebrated and embodied urban music and in a year where MOBO artists have accounted for two thirds of the No.1 spots in the single charts, this year’s ceremony has proved that British is best.

This year’s awards marked the explosion of the UK’s very own Tinie Tempah. Making his MOBO debut with a staggering four nominations, the South London rapper took home the prestigious Best Newcomer award and Best Video in association with MTV BASE for his number 1 hit, "Frisky".

The UK’s favourite boyband, and last year’s winners JLS scooped Best UK Act in association with Lebara Mobile and the Best Album award, with the boys also stealing the show with their surprise collaboration of the evening with US star Travie McCoy.

Hosted by Radio 1’s Reggie Yates and UK songstress Alesha Dixon with N-Dubz hosting backstage in Liverpool, this year’s show saw other phenomenal performances from N Dubz, Roll Deep, Mark Ronson and Tinchy Stryder’s show stopping finale featuring Tinie Tempah, Devlin, Giggs, and US Rapper - Nelly.

Along with his stellar performance on the night, Professor Green proved his worth this year picking up Best UK Hip Hop / Grime, while Best UK R&B / Soul Act went to Plan B.

This year MOBO also paid tribute awarding the Lifetime Achievement Award to Billy Ocean for over 30 years in the business.

For only the second time in MOBO history, the show ventured outside of its native London, to expand the MOBO family to another city with a great musical heritage, to the banks of the Mersey, home of The Beatles, Liverpool.

Full list of MOBO 2010 Winners:
Best Newcomer - Tinie Tempah

Best UK R&B / Soul Act - Plan B

Best UK Hip Hop / Grime Act - Professor Green

Best International Act - Eminem

Best Reggae Act - Gyptian

Best Album - JLS, ‘JLS’

Best Video in association with MTV Base - Tinie Tempah ft Labrinth - Frisky

Best UK Act in association with Lebara Mobile - JLS

Best Song in association with PRSforMusic - NDubz FEAT. Mr Hudson – Playing with Fire

Best African Act - K’Naan

Best Jazz Act - Empirical

Best Gospel Act - Guvna B

Lifetime Achievement - Billy Ocean

BeMOBO - Merseyside Dance Initiative

History of the MOBO's
Founded by Kanya King MBE back in 1996, MOBO has grown to become Europe’s leading black music brand – celebrating diverse music genres by honouring established as well as up-and-coming MOBO artists. The MOBO Awards Show also holds the distinction of being one of the world’s most televised black music awards shows today reaching millions around the globe.

Over the last 15 years MOBO has showcased and honoured some of the music industry's finest talent with performances from diverse UK and international artists including Rihanna, Amy Winehouse, Tina Turner, Jay Z, Destiny's Child and Sade. Last year’s event, which saw the Awards go on the move for the first time, featured appearances from among others JLS, N-Dubz, Alexandra Burke, Kelly Rowland and Jermaine & La Toya Jackson.

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